BEN DUNN
WHO I AM
Ben is a highly capable, classically trained marketing leader with deep expertise building primarily digital businesses & brands across multiple markets and categories in large corporates, startups and consultancies.
Specialising in the Financial Services market, he has worked in a variety of marketing and strategy roles, consistently exceeding targets and delivering projects ranging from overall business strategies to brand development, customer segmentation and most recently, working to build artificially intelligent marketing products.
Specialties: Business Strategy, Marketing Strategy, Brand Development, Brand-led Innovation, Digital Marketing, Product Management, Customer Research, Social Media, Business Transformation, Project Management, Digital, Artificial Intelligence
Industry Experience: Financial Services, Digital, Social Media Telecoms, Newspaper Publishing, Airlines
PRODUCT MANAGEMENT
Product management is the sum total of much of my career combining my favourite parts of marketing and strategy with a smattering of technical knowledge. There's many different types and flavours of product manager. My favourite experiences have been in small companies where a product person truly gets to find out what the customer wants and builds it for them.
MARKETING
Find out what the customer wants and give it to them. How hard can that be ? Marketing can be as complex as you like but I am a faithful of Professor Mark Ritson and his no nonsense 'back to basics' strategic approach - start with segmentation, targeting and positioning. Then you get to play with the tactical toys but not before.
"To live a creative life, we must lose our fear of being wrong."